Kale snack claim for mineral content unsupported by its nutrition label

Details

Created on 12, February, 2021

The labeling for a dried kale snack states that the main ingredient "contains" calcium, iron and other nutrients... 

Any statement mentioning a nutrient in the labeling of a product is an implied claim about that nutrient. To be a valid/compliant claim, one serving of the product must be at least a "good source" of that nutrient (provide 10% of Daily Value). This product is not a good source of either calcium or iron. There is also mention of vitamin E in the product description/marketing, but vitamin E does not show on the Nutrition Facts, so there is no way to evaluate whether the product is a good source; therefore vitamin E cannot be mentioned in the labeling/marketing either.